Archives: Glossary

Conversion Funnel

A conversion funnel is a marketing term used to describe the progression of someone going from being a stranger to becoming a customer. It is often shown as a triangle with three sections: top (acquisition), middle (conversion) and bottom (retention). The purpose of the funnel is to show how the number of customers decreases as …

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Direct-to-consumer (DTC)

Direct-to-consumer is a business model in which a company sells its product directly to the consumer without the use of intermediaries, such as wholesalers or retailers. The direct-to-consumer model has been adopted by many industries and companies, including but not limited to food, retail, fashion and beauty. Direct to consumers are often able to sell …

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