Business-to-consumer (B2C) is a marketing term that refers to the sale of goods or services from a business to an individual consumer. In contrast, business-to-business (B2B) marketing involves the sale of goods or services from one business to another business.
The first thing we need to do before we start any B2C marketing campaign is building a customer base. This will help us know who our target audience is and what they want which will help us know how best to reach them.
When it comes to making decisions about how and where to market our products, there are many factors that should be taken into consideration. The most important factors are the location of our target audience, their age group and gender, their income level, and their interests.
We also need to consider what type of media they use most often as this will influence which channels we use for marketing purposes such as TV ads, radio spots, social media