Average Revenue Per User (ARPU) is a metric that is used to measure the average revenue generated by each user. It is calculated by dividing the total revenue generated by a company’s user base, and then dividing it by the number of users.
The ARPU of companies in different industries varies greatly. For example, in the gaming industry, ARPU is usually around $5-10. This means that for every person who plays games on their platform, they generate about $5-$10 worth of revenue per month. In comparison to other industries like retail or banking where ARPU can be as high as $200 per customer.
The reason for this discrepancy in ARPU are due to differences in how much these industries charge for products or services and how much their customers spend on them.