A/B testing is a method of marketing, typically applied to websites, in which two versions of a web page are shown to an equal number of visitors. The goal is to see which version performs better. The A/B testing process involves two variations of the same web page or advertisement. One variation typically represents the …
Affiliate marketing is a way for someone to make money by promoting someone else’s product. The affiliate is not the seller of the product, but they are paid a commission for every sale they make. Affiliate marketing has been around since the beginning of the internet, but it wasn’t until recently that it became so …
An Application Programming Interface (API) is a set of routines, protocols, and tools that programmers use to access the functionality of a software application. APIs are used to connect with other applications or data sources. They are often used by mobile app developers to access information from other programs or by e-commerce companies to share …
Annual Recurring Revenue (ARR) is a measure of a company’s ability to generate future revenue from its current customer base. It is the total amount of revenue from all recurring sources that the company receives during the fiscal year, divided by the number of months in the fiscal year. This metric can be calculated for …
An attribution model is a marketing term that refers to the way in which credit or blame is assigned to various channels for the success of a given marketing campaign. Attribution models are used to determine what channels are the most effective for any given campaign. Different attribution models have different ways of assigning credit …
The Average Order Value (AOV) is a metric that is used to understand the average revenue generated by each customer. It is calculated by dividing the total revenue generated from an order by the total number of orders. A high AOV indicates that customers are ordering more items per order, which means they are more …
Average Revenue Per User (ARPU) is a metric that is used to measure the average revenue generated by each user. It is calculated by dividing the total revenue generated by a company’s user base, and then dividing it by the number of users. The ARPU of companies in different industries varies greatly. For example, in …
Business-to-business (B2B) is a business model in which businesses sell goods or services to other businesses instead of to consumers. The B2B model is most common in the manufacturing industry, but can also be used in other sectors like the IT industry. The B2B model is often used by companies that offer consulting, professional, and …
Business-to-consumer (B2C) is a marketing term that refers to the sale of goods or services from a business to an individual consumer. In contrast, business-to-business (B2B) marketing involves the sale of goods or services from one business to another business. The first thing we need to do before we start any B2C marketing campaign is …
A call to action is a phrase that asks readers to take some particular action. The most common call to action is a direct request for the reader to do something, such as “sign up now” or “buy now.” Some marketers use more creative calls to action, such as “learn more” or “watch this video.”
